MMOW.biz

MMOW.biz straight out of the box, comes ready to embrace search engines and automatically submit your site to Google Yahoo, MSN and other search engines.  With this in mind it is still necessary you understand what search engines are looking for so you can optimize your pages for best results.

The formula

The general rule of thumb is that most engines use a “formula” to determine keyword relevancy. Each  search engine has its own unique formula that it uses to rank pages.

Generally, this magic formula consists of your page title, overall body content and the number and quality of links pointing back to your site, how long people stay on your site, etc.

It’s important to note that every engine is different. Some may look at inbound links (number of people linking to you), others may place more emphasis on your body content.

Content Talks

Search engines can’t “see” a site. They can only “read” a site. Pretty does not talk to a search engine. What “talks” to a search engine are the words, the content, the material in your site that explains, shares, informs, educates, and babbles. Make sure you have quality word content for a search engine to examine and compare with all the parts and pieces to give you a good “score”.

Write Your Content with Searchers in Mind

How do you find information on the Internet? If you are writing something that you want to be “found” on the Internet, think about the words and phrases someone would use to find your information. Use them more than once as you write, but not in every sentence. Learn how search engines scan your content, evaluate it, and categorize it so you can help yourself get in good favour with search engines.

Content in Links and Images

Your site may not have much text, mostly photographs and links, but you have places in which to add textual content. Search engines look for alt and title in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.

Link Popularity

It is not how good your site is, it is how good the sites are that link to you. The more site that links to you and the better they are the higher your search ranking.

Good Navigation Links

A search engine crawls through your site, moving from page to page. Good navigational links to the categories, archives, and various pages on your site will invite a search engine to move gracefully from one page to another, following the connecting links and visiting most of your site.

The Big three

There are a handful of engines out there that bring traffic, but the reality is a very large percentage of search engine traffic comes from Google, Yahoo and MSN.  Yes, there are other engines like AOL, Netscape etc., but they pull their results from the Big 3.

So in other words, once you start getting traffic from Google, Yahoo and MSN, you’ll rank well in the others automatically.